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Videos sind heutzutage das meistgenutzte Contentformat im Internet und steigern nachweislich den Traffic auf Deiner Website und erhöhen damit die Umsätze. Gerade bei der jüngeren Zielgruppe sind Videos besonders beliebt. Erklärvideos sind eine Art von Video, die für Unternehmen interessant sind und zur Steigerung des Traffics und Markenbekanntheit sorgen können. Durch die Bereitstellungen von wichtigen Informationen und die informative und unterhaltsame Gestaltung sind Erklärvideos besonders attraktiv für Verbraucher und steigern die Kaufbereitschaft. In diesem Beitrag erfährst Du, warum Du unbedingt Erklärvideos erstellen lassen solltest und was die Vorteile von Erklärvideos sind. Los geht’s!
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Was sind Erklärvideos?
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Erklärvideos sind kurze Videos mit einer Länge von circa 60 bis 90 Sekunden, die dazu da sind, Geschäftskonzepte, Dienstleistungen oder Produkte auf eine klare, informative und einfache Weise zu erklären. In der Regel werden Erklärvideos in Form von Animationen erstellt. Animationen ergreifen schnell die Aufmerksamkeit der Rezipienten und können einfach und schnell vermitteln, wieso eine gewisse Dienstleistung oder ein Produkt für den Verbraucher nützlich ist und wie ein bestimmtes Problem gelöst werden kann.
Das Erklärvideo führt den Rezipienten in ein bestimmtes Thema ein, beschreibt die Besonderheiten und Merkmale eines Produkts oder einer Dienstleistung und kann Einblicke in einen Prozess geben. So können Erklärvideos auch die Funktion und den Nutzen eines Produkts erläutern.
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Vorteile von Erklärvideos für Unternehmen
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Mithilfe von Erklärvideos können Verbraucher mehr über ein Produkt, eine Dienstleistung oder eine Marke im Allgemeinen erfahren und werden daher auch dazu verwendet, eine Marke zu promoten oder ein Unternehmen zu präsentieren. Doch welche Vorteile haben Erklärvideos für Dein Unternehmen eigentlich? Wieso solltest Du Erklärvideos erstellen lassen als Teil Deiner Marketingmaßnahmen verwenden?
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1. Videos sind effektiver als Text oder Bilder
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Videos erhalten mehr Aufmerksamkeit als Text oder einfache Bilder. Bewegtbild fällt schneller ins Auge und die Inhalte von Videos werden nachweislich besser behalten als beim Lesen von Text. Auch bei Verbrauchern sind Videos beliebt, um Informationen zu Produkten oder Dienstleistungen zu erhalten. Daher sind Erklärvideos perfekt dafür geeignet, Produkte oder Dienstleistungen zu erklären und den Verbraucher darauf aufmerksam zu machen.
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2. Erklärvideos können Inhalte schnell und einfach vermitteln
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Erklärvideos sind kurz und prägnant und funktionieren so gut, weil sie Informationen schnell und einfach auf den Punkt bringen. Die Aufmerksamkeitsspanne der Verbraucher ist kurz, daher ist es wichtig, dass die wichtigsten Informationen in möglichst kurzer Zeit vermittelt werden. Erklärvideos machen genau das möglich. Du solltest Erklärvideos erstellen lassen, um Informationen schnell und auf eine ansprechende Weise zu vermitteln.
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3. Videos verbessern Deine Sichtbarkeit in den Suchmaschinen
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Suchmaschinen lieben wertvolle Informationen, die Deiner Zielgruppe weiterhelfen. Neben dem Aufbau Deiner eigenen Blogseite mit regelmäßigen Blogbeiträgen, kannst Du zusätzlich Informationen im Videoformat vermitteln. Erklärvideos eignen sich nicht nur bestens, um Informationen zu vermitteln, sondern wirken sich auch positiv auf die Sichtbarkeit Deines Unternehmens in den Suchmaschinen aus. Verwende passende Keywords im Titel und der Beschreibung Deines Erklärvideos, um mehr Besucher über verschiedene Kanäle auf Deine Webseite zu lenken. Zudem erhöht ein Erklärvideo auf Deiner Webseite die Verweildauer der Besucher, was von Google gern gesehen wird und sich positiv auf das Ranking Deiner Webseite auswirkt.
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4. Videos wirken sich positiv auf die Konvertierungsrate aus
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Wie Du bereits erfahren hast, sprechen Erklärvideos den Verbraucher besser an als Text oder reine Bilder und schaffen es zudem effektiv Inhalte zu vermitteln. Mithilfe eines Erklärvideos kannst Du Lösungen für Probleme der Verbraucher vermitteln und so sind Verbraucher eher dazu geneigt, nach dem Schauen des Videos einen Kauf zu tätigen. Damit wirken sich Erklärvideos positiv auf die Konvertierungsrate aus. Leite Deine Interessenten über verschiedene Kanäle auf die Landingpage mit Deinem Video. Du hast bereits einen große Sammlung an Kontakten? Super, dann ist die Einbindung von E-Mail Marketing ein geniales Mittel, um Deine Kontakte langfristig an Dich zu binden. Über das E-Mail Format kannst Du Deine Zielgruppe ebenfalls elegant zu Deinem Video leiten.
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5. Erklärvideos heben Dein Unternehmen vom Wettbewerb ab
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Viele Unternehmen setzen noch nicht auf Erklärvideos und verschenken damit eine Menge Potenzial. Daher solltest Du unbedingt Erklärvideos erstellen lassen, denn Du verschaffst Dir damit einen großen Vorsprung zur Konkurrenz und kannst Dich effektiv vom Wettbewerb abheben. Durch den Einsatz von Erklärvideos wirst Du eher gefunden als Dein Wettbewerb und wirkst für den Verbraucher professioneller und überzeugender.
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Fazit: Erklärvideos erstellen lassen für mehr Umsatz und Wettbewerbsvorteil
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Erklärvideos sind für Unternehmen eine effektive Art, um Verbraucher auf Produkte, Dienstleistungen oder das Unternehmen allgemein aufmerksam und vertraut damit zu machen. Diese Art von Videos zeichnet sich dadurch aus, dass sie kurz, informativ und ansprechend sind. Mit Erklärvideos können komplexe Konzepte und Themen verständlich und effektiv vermittelt werden.
Für Unternehmen haben Erklärvideos viele verschiedene Vorteile und sie wirken sich positiv auf die Sichtbarkeit, Konvertierungsrate und das Image Deines Unternehmens aus. Darum solltest Du unbedingt Erklärvideos erstellen lassen und für Deinen Unternehmenserfolg einsetzen.
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kostenlos Kennenlernen & entscheiden
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Du bist Dir unsicher, ob wir die Richtigen für Dich sind?
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Um diese Frage zu beantworten, können wir uns in einem kostenlosen Erstgespräch entspannt kennenlernen. Du schilderst uns Deine Wünsche & Vorstellungen einer erfolgreichen Zusammenarbeit. Wir sprechen darüber und wissen danach welchen Weg wir gehen.
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