Corporate Blogs » Die Vorteile für Dein Unternehmen

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header_6_line_height__hover_enabled=“1em“ header_6_text_shadow_style__hover=“none“ header_6_text_shadow_style__hover_enabled=“none“ header_6_text_shadow_color__hover=“rgba(0,0,0,0.4)“ header_6_text_shadow_color__hover_enabled=“rgba(0,0,0,0.4)“ text_letter_spacing__hover=“0px“ text_letter_spacing__hover_enabled=“0px“ text_text_shadow_style__hover=“none“ text_text_shadow_style__hover_enabled=“none“ text_text_shadow_color__hover=“rgba(0,0,0,0.4)“ text_text_shadow_color__hover_enabled=“rgba(0,0,0,0.4)“]Die sozialen Medien sind für Unternehmen wichtige Kanäle für Marketing und Kommunikation geworden. Nicht nur die sozialen Netzwerke sind hierbei relevant, denn es etablieren sich zunehmend Corporate Blogs als effektive und wertvolle Marketingmaßnahme. Corporate Blogs sind ein effektives Mittel zur Steigerung der Sichtbarkeit Deiner Website. Das ist allerdings nicht der einzige Vorteil eines Corporate Blogs. Erfahre in diesem Beitrag die wichtigsten Vorteile von einem Corporate Blog für Dein Unternehmen.[/et_pb_text][et_pb_text _builder_version=“4.18.0″ text_font=“Inter||||||||“ text_text_color=“gcid-68181380-8ac2-4421-b906-bc8dbf78f8ac“ text_line_height=“2em“ header_font=“||||||||“ header_2_font=“DM Sans|700|||||||“ header_2_text_color=“gcid-d77f0427-bf43-4e97-a5f3-ed7e00a3098c“ header_2_font_size=“34px“ header_2_line_height=“1.5em“ max_width_tablet=““ max_width_phone=““ max_width_last_edited=“on|tablet“ custom_padding=“50px||||false|false“ header_2_text_align_tablet=““ header_2_text_align_phone=“center“ header_2_text_align_last_edited=“on|phone“ header_2_font_size_tablet=“30px“ header_2_font_size_phone=“28px“ header_2_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{%22gcid-68181380-8ac2-4421-b906-bc8dbf78f8ac%22:%91%22text_text_color%22,%22text_text_color%22,%22text_text_color%22,%22text_text_color%22%93,%22gcid-d77f0427-bf43-4e97-a5f3-ed7e00a3098c%22:%91%22header_2_text_color%22,%22header_2_text_color%22,%22header_2_text_color%22,%22header_2_text_color%22%93}“ header_font_size__hover=“30px“ header_font_size__hover_enabled=“30px“ header_letter_spacing__hover=“0px“ header_letter_spacing__hover_enabled=“0px“ header_text_shadow_style__hover=“none“ header_text_shadow_style__hover_enabled=“none“ header_text_shadow_color__hover=“rgba(0,0,0,0.4)“ header_text_shadow_color__hover_enabled=“rgba(0,0,0,0.4)“ header_2_font_size__hover=“26px“ header_2_font_size__hover_enabled=“26px“ header_2_letter_spacing__hover=“0px“ header_2_letter_spacing__hover_enabled=“0px“ header_2_line_height__hover=“1em“ header_2_line_height__hover_enabled=“1em“ header_2_text_shadow_style__hover=“none“ header_2_text_shadow_style__hover_enabled=“none“ header_2_text_shadow_color__hover=“rgba(0,0,0,0.4)“ header_2_text_shadow_color__hover_enabled=“rgba(0,0,0,0.4)“ header_3_font_size__hover=“22px“ header_3_font_size__hover_enabled=“22px“ header_3_letter_spacing__hover=“0px“ header_3_letter_spacing__hover_enabled=“0px“ header_3_line_height__hover=“1em“ header_3_line_height__hover_enabled=“1em“ header_3_text_shadow_style__hover=“none“ header_3_text_shadow_style__hover_enabled=“none“ header_3_text_shadow_color__hover=“rgba(0,0,0,0.4)“ header_3_text_shadow_color__hover_enabled=“rgba(0,0,0,0.4)“ header_4_font_size__hover=“18px“ header_4_font_size__hover_enabled=“18px“ header_4_letter_spacing__hover=“0px“ header_4_letter_spacing__hover_enabled=“0px“ header_4_line_height__hover=“1em“ header_4_line_height__hover_enabled=“1em“ header_4_text_shadow_style__hover=“none“ header_4_text_shadow_style__hover_enabled=“none“ header_4_text_shadow_color__hover=“rgba(0,0,0,0.4)“ header_4_text_shadow_color__hover_enabled=“rgba(0,0,0,0.4)“ header_5_font_size__hover=“16px“ header_5_font_size__hover_enabled=“16px“ header_5_letter_spacing__hover=“0px“ header_5_letter_spacing__hover_enabled=“0px“ header_5_line_height__hover=“1em“ header_5_line_height__hover_enabled=“1em“ header_5_text_shadow_style__hover=“none“ header_5_text_shadow_style__hover_enabled=“none“ header_5_text_shadow_color__hover=“rgba(0,0,0,0.4)“ header_5_text_shadow_color__hover_enabled=“rgba(0,0,0,0.4)“ header_6_font_size__hover=“14px“ header_6_font_size__hover_enabled=“14px“ header_6_letter_spacing__hover=“0px“ header_6_letter_spacing__hover_enabled=“0px“ header_6_line_height__hover=“1em“ header_6_line_height__hover_enabled=“1em“ header_6_text_shadow_style__hover=“none“ header_6_text_shadow_style__hover_enabled=“none“ header_6_text_shadow_color__hover=“rgba(0,0,0,0.4)“ header_6_text_shadow_color__hover_enabled=“rgba(0,0,0,0.4)“ text_letter_spacing__hover=“0px“ text_letter_spacing__hover_enabled=“0px“ text_text_shadow_style__hover=“none“ text_text_shadow_style__hover_enabled=“none“ text_text_shadow_color__hover=“rgba(0,0,0,0.4)“ text_text_shadow_color__hover_enabled=“rgba(0,0,0,0.4)“]

Die Vorteile von einem Corporate Blog im Inbound Marketing

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Zudem werden die Kundenkommunikation sowie die Kommunikation mit den eigenen Mitarbeiten und potenziellen Kunden gefördert. 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1. Mehr Traffic für Deine Website durch den Corporate Blog

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Ein Corporate Blog wird regelmäßig mit neuen Inhalten versorgt und bietet Kunden immer wieder neue interessante Blogbeiträge. So wird Deine Webseite von Interessenten und Kunden häufiger aufgerufen. Zudem sorgt ein Corporate Blog für mehr Traffic durch die Suchmaschinen. Jedes Mal, wenn ein neuer Blogbeitrag veröffentlicht wird, wird dieser auf der Ergebnisseite der Suchmaschine indexiert. Sucht ein Nutzer nach dem entsprechenden Thema, kann er so auf Deiner Webseite landen.

2. Nachhaltigkeit von Blogbeiträgen

Die Inhalte eines Corporate Blogs zeichnen sich durch eine hohe Nachhaltigkeit im Gegensatz zu den Inhalten in den sozialen Netzwerken aus. Wenn ein Blogbeitrag gut performt und für die Nutzer interessant ist, wird er in den Suchergebnissen der Suchmaschinen weit oben platziert und kann sogar über mehrere Jahre auf den vorderen Plätzen erscheinen. So können auch ältere Blogbeiträge kontinuierlich neuen Traffic auf Deine Webseite bringen. Das ist der große Vorteil eines Corporate Blogs gegenüber den Inhalten in den sozialen Netzwerken, welche schon nach wenigen Tagen an Relevanz verlieren.

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3. Aufbau von Backlinks über einen Corporate Blog

Einer der wichtigsten Faktoren für ein gutes Ranking in den Suchmaschinen sind sogenannte Backlinks. Backlinks sind Links auf anderen Webseiten, die auf Deine eigene Webseite verweisen. Ein Corporate Blog kann dabei helfen, mehr Backlinks zu bekommen. Werden regelmäßige wertvolle Beiträge auf Deinem Corporate Blog veröffentlicht, die für andere Experten einen Mehrwert bieten, ist die Wahrscheinlichkeit groß, dass auf Deine Webseite verwiesen wird.

4. Steigerung der Markenbekanntheit und Authentizität

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Für einen Corporate Blog sind interessante und hochqualitative Inhalte mit Mehrwert besonders wichtig. Das wirkt sich nicht nur auf das Ranking Deiner Webseite in den Suchmaschinen aus, sondern ist auch für Deine Markenbekanntheit und Authentizität von großer Bedeutung. Sind die Inhalte des Corporate Blogs hochwertig und interessant, merken sich die Besucher Deiner Webseite dies, kommen häufiger zurück und empfehlen Dich eventuell sogar weiter.

Ein Corporate Blog kann Deine Produkte und Dienstleistungen bekannt machen und an potenzielle Nutzer herantragen. In Kombination mit animierten Erklärvideos, werden Deine Blogbeiträge zu einem genialen Werkzeug um Deine Markenbekanntheit zu steigern. Über wertvolle Beiträge kann Deine Webseite immer wieder neu entdeckt werden und es kommen mehr Nutzer mit Deinen Produkten oder Dienstleistungen in Kontakt. Corporate Blogs sind viel authentischer als reine Werbung und haben für Interessenten und Kunden in erster Linie einen Mehrwert.

5. Als Experte in der Branche etablieren

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Ein Corporate Blog kann Dir helfen, sich als Experte in Deiner Branche zu platzieren und effektiver zu etablieren. Mit einem Corporate Blog hast Du einen entscheidenden Vorteil gegenüber Deiner Konkurrenz. Gute Corporate Blogs geben den Nutzern Lösungen für Probleme und wertvolle Informationen – und dazu auch noch kostenlos. Wenn Du Deiner Zielgruppe wertvolle und interessante Inhalte bieten kannst, wirst Du mit der Zeit als Experte und Autorität in der Branche wahrgenommen.

Fazit: Mit hochwertigem Content zu einem starken Markenimage, mehr Sichtbarkeit und höherem Umsatz

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Ein Corporate Blog lässt sich nicht innerhalb einer Nacht aufbauen und erfordert Zeit und Ressourcen. Wichtig sind hochwertige und relevante Inhalte für Deine Zielgruppe. Ein guter Aufbau eines Corporate Blogs ist das A und O. Am Ende zahlt sich die Arbeit aus. Profitiere von den langfristigen Vorteilen eines Corporate Blogs für Dein Unternehmen:

Steigerung des Traffics auf Deiner Webseite

Verbesserung Deines Rankings in den Suchmaschinen

Steigerung Deiner Markenbekanntheit und Authentizität

Etablierung als Experte

Aufbau von wertvollen Backlinks

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kostenlos Kennenlernen & entscheiden

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Du bist Dir unsicher, ob wir die Richtigen für Dich sind?

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Um diese Frage zu beantworten, können wir uns in einem kostenlosen Erstgespräch entspannt kennenlernen. Du schilderst uns Deine Wünsche & Vorstellungen einer erfolgreichen Zusammenarbeit. Wir sprechen darüber und wissen danach welchen Weg wir gehen.

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Inbound Marketing: Vorteile von einem Corporate Blog für Dein Unternehmen